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Indra Musiol

Indra is an innovation coach and creative trainer for businesses, organisations and agencies. Alongside the JES team, she develops new formats of urban innovation thinking, runs workshops and supervises processes.

Indra Musiol is passionate about communication, creative thinking and the courage to change. After a productive period at the PR-office of SAT.1, she started her own Berlin-based communication agency, public link, in 2002. As its owner and managing partner, she and her 15 employees oversaw more than 80 market launches of national and international companies, taking care of the entire process between product launch and market entry. Her new company Kimpani aims directly at the interpersonal communication of companies and at schools. She offers innovation workshops, where she explains how creativity works, how you ask open questions, how to think outside the box and how to develop new ideas. She thinks that only once we turn things upside down, we actually start seeing.


For me, Socialtecture means asking one question again and again: “For who do we design what we design?” When conceiving and planning future environments, this means keeping in mind its users, no matter whether you are talking about cities, offices, private housing or third spaces. Whoever can listen and considers the users’ needs, will create better architecture.


How do you want to make a change?

I believe in baby steps, that’s better than not making a change at all. Therefore, I start with little things, like car sharing, for example. My vision? Emission-free city centres and roads where no cars are parked, so people can have a stroll. Where flowers blossom and kids play. This may sound romantic, but I don’t think it’s impossible!


What makes co-creative work at JES so special?

We all follow the imperative: there are always better solutions than the status quo. As an innovation coach and creative trainer, I always believe in possibilities rather than proscriptions and excuses. Sometimes, this means you have to come up with crazy ideas, propose absurd ideas and jump into unknown territories. That’s the only way to create something new! And that’s also what works with my colleagues at JES. When somebody calls me a madwoman, I take it as a compliment – in small doses, of course.