The first architecture event of the brand-and-innovation ambassadors, “Reboot the mission”, explores the future of architecture. Rapid changes in our society and the enormous upheavals in today’s living and working environments means that architecture must also be rethought. On the question “Where is the journey going?” Julia Erdmann gave an outlook on what this paradigm shift means for the discipline of architecture, office structures and project processes. She showed the path of separating linear, hierarchical structures into a networked, multidisciplinary and co-creative world. Because that is the status to come!